ESPN CreativeWorks Amplifies Arby's Campaign with Scott Van Pelt
This fall Arby’s and ESPN CreativeWorks enhanced their existing relationship by running a pair of spots centering around Scott Van Pelt (pictured at top), the anchor and on-air personality who heads the sports giant's midnight edition of SportsCenter. The spots, titled Suitand ESPN: Basketball with Garbage, riff off the well-known and long-running creative (anchored by the tag line “We Have the Meats”) for the quick service restaurant developed by Minneapolis-based Fallon. They are examples of how ESPN CreativeWorks "amplifies" work from a main creative campaign.
